Amazon Go's New Technology
Amazon recently opened its revolutionary, no-check out convenience/grocery store, Amazon Go, at its headquarters in Seattle, WA. The store, announced in December 2016, opened to the public in January 2018 after beta testing for a year with employees. We don’t know how the concept of a no-check out store will change the face of retail in the future. But for now, it’s truly marketing at the intelligent digital edge, the place where people and devices (and groceries) meet. What is Amazon Go? The Amazon Go concept is that customers can walk in, pick up items off the shelf and “Just Walk Out.” There are no baskets, no registers and no cashiers. But there are plenty of employees: shelf stockers, ID checkers in the wine and beer section and chefs making sandwiches and grab-and-go meals. Here’s how it works. Customers download the Amazon Go app, which is linked to the customer’s Amazon account and the associated credit card. As they enter the 1800 square foot store, they scan th...
